TRUCK TALK: How tyres can help with sustainability dilemma

12 April 2022

Many transport and logistics companies across Europe are faced with a sustainability dilemma: with increasing pressures on cost and time, they wonder how sustainability can become more natural without adding complexity, and how sustainability can meet reality.

One of the key areas for the industry, that can play a significant role in reducing CO2 emissions, are tyres. A tyre can influence up to 30% of a truck’s fuel-efficiency, and therefore tyres can contribute to further lower the total emissions of the truck and trailer.

“Goodyear conducted a sustainability reality survey in 2021 with almost 1000 fleets from more than 30 European countries,” said Davide Califano, Head of Brand and Product Marketing for Goodyear Commercial Europe. 

“We looked at what fleets are doing and how effective their sustainability efforts are. Cost and complexity have shown to be the most challenging areas to progress.”

In response to feedback from truck fleets and OEMs, Goodyear developed a new on-road tyre range, the FUELMAX ENDURANCE. The fuel and CO2 efficiency gains, that can be achieved with low emission tyres and accurate tyre management, are equal to what can be gained by using more efficient engine technology.

Tyres and tyre management have a big role to play, and with its new range, Goodyear helps to close the gap between sustainability and reality.

The interview is available in English with German, French and Italian subtitles.

Watch the interview here

In 2021 the FIA European Truck Racing Championship (ETRC) and the International Truck of the Year Jury (ITOY), a non-profit organisation registered in Austria, announced a unique media partnership to develop and highlight specific common interests.

Amongst other projects, ITOY members are directly involved in a talk show format called TruckTalk, which covers race and industry-related topics, such as new technologies, sustainability, safety and the truck driver shortage.

About International Truck of the Year
The International Truck of the Year (ITOY) award was initially launched in 1977 by the British journalist and editor of Truck magazine Pat Kennett. Today, the 24 jury members represent leading commercial vehicle magazines throughout Europe. Moreover, in the last few years, ITOY has extended its sphere of influence by appointing associate members in the growing truck markets of China, India, South Africa, Australia, Brazil, Japan, Iran, and New Zealand. Altogether, the combined truck-operator readership of the 24 ITOY full jury members' magazines, as well as those of its eight associate members exceeds one million.